When we think about premium brands, it can be all too easy to be drawn in by the flashing lights of the city. London, Paris and Milan are hotbeds of the high-end, and buzzwords of bespoke after all.
Author Mike France
When you start a business you must find something that you do better than anyone else, that sets you apart – or why bother?
For your business to reach the next stage of growth, raising capital might be a necessity. Serial entrepreneur Mike France has some tales from the trenches.
His is a business located in a very competitive market, but Mike France has some useful advice on thinking different for those in a similar situation.
In keeping with our goal of being different, this month we were delighted to be awarded the esteemed D&AD Wood Pencil award for our 2016 company rebrand, which sought – amongst other things – to reflect the way our business and identity differ from those of our industry competitors.
Last month I discussed our approach to our annual budget, one aspect of which is considering how much we spend on sponsorship and influencers to engage with the Christopher Ward brand.
As a new financial year approaches, Mike France and his firm are laying out the next annual budget – and he has some wise words for others doing likewise.
For a consumer brand like Christopher Ward, having an advertising strategy that provides evidence of success or failure is key for Mike France and his team.
In his effort to become a market leader, Mike France is tapping into the Belbin philosophy at Christopher Ward – encouraging behavioural diversity, not stifling it.
This month we announced a unique new partnership with legendary British motor car manufacturer, Morgan Motors – a big step that required careful planning.
With a gap left when a key member of staff went on maternity leave, Mike France explains how his business dealt with it and then re-integrated them.
In was while boating down the River Thames in 2004 that Mike France and two others set in motion Christopher Ward, now a contributor to Founders Diaries.