In the same way parent company Facebook has become a DIY service hub for companies over the years, Instagram has now introduced new tools including business profiles, which will provide account authenticity and direct B2C communications.
Sales & Marketing
While all change in your business environment begins with yourself, it’s important to know what you’re changing in response to, and how your business fits into the bigger picture.
Our lives are governed by an intrinsic, almost mystical-like force that influences and informs most of our decisions. Don’t believe me? Take a look in the mirror. This “invisible influence” inspired what clothes you wore today, what car you drove to work, and even where you ate for lunch. It’s called social influence. And it’s an omnipresent force in your next customer’s shopping decision.
Today’s consumers expect relevancy in the messages they receive. They also expect a customer experience that feels tailored to them – and your ideal client is no different.
Social media has meant that businesses no longer have set opening and closing times, with brand pages on social networks such as Facebook, Twitter and Instagram accessible 24 hours a day.
With the rise of platforms such as Instagram, Pinterest and Snapchat, internet users now have on average 5.54 social media accounts each. For businesses, social media provides rich opportunity for customer engagement by increasing awareness and building their brand personality.
When was the last time you took a deep-dive look at your customers’ interests? If it’s more than a year ago, think again: the marketing landscape is changing faster than ever. And if you want to keep pace, Starcount’s CEO and chief data scientist told Real Business, then you need to know exactly what makes your consumers tick.
With limited resources, most companies cannot afford to waste time and money investing in marketing channels and activities that do nothing to meet their business objectives. Despite their limitations, many companies are being persuaded to invest in tactical activities without understanding how it will impact their overall strategy.
As the co-founder of business information and intelligence platform DueDil, Damian Kimmelman is well placed to observe which sectors of the market are most likely to experiment with new technology – and it’s medium-sized businesses leading the way.
Marketing is the lifeblood of our business as entrepreneurs, something we do daily to make sure the money flows in, but what happens when you’re marketing to young people and they are no longer listening?
More and more shopping will arrive on the doorstep than be selected off shelves and this has significant implications for brand design – one which no brand team can afford to ignore.
It’s a nightmare scenario for any company, there’s been a mistake with a customer order and instead of making an enquiry with your customer service team, the customer has taken to their social media accounts in a rage. Within minutes, it’s no longer an isolated incident but a customer frenzy.