Attempting to make its presence at New York Fashion Week one to remember, Ralph Lauren introduced a runway-to-retail concept to showcase its women’s September collection and simultaneously made the goods available for sale worldwide.
Sales & Marketing
Following acquisition last year, online cleaning service Hassle.com has now pushed into 11 new cities across the UK. The company’s MD Sam James has told Real Business that growth and awareness will be achieved with a voice that is both fun and memorable – two things you wouldn’t usually associate with chores.
Building on the 2015 launch of its online learning programme Blueprint, Facebook has had over one million course enrolments from SMEs and agencies, prompting it to evolve the programme further with launch into educational establishments and more.
Many businesses and management teams struggle to define brand purpose and attract top talent. But what if the answers you’re looking for could be found by listening to an iconic US rock-band from the 60s?
As a new standalone category in this year’s Amazon Growing Business Awards, we take a look at what Consumer Business of the Year will be aiming to uncover – assessing why the consumer space has become so attractive for entrepreneurs, investors and management teams across the board.
It’s that time of year again – the summer holidays are drawing to a close and parents up and down the country are looking forward to a little more peace and quiet as they ship their kids back to school. But what does the changing season mean for businesses?
About 15 years ago I was carrying out my day job on the Barrier Reef, acting as a human shield between shark and holidaymaker. Fast forward to today and I may have swapped wetsuits for boardrooms, but I’m still helping people get close to rare and exotic creatures, not sharks in this case – customers.
Facebook-owned instant messenger WhatsApp has reached the milestone for 100m calls a day. Discontent with announcing that news alone, the service has also updated its terms for the first time in four years to get behind businesses and the leaders behind them.
You may think it tough for your firm to find a relevant tone of voice to capitalise on current affairs with, but we’ve got examples of big name, but unlikely, organisations that have embraced the success of Team GB during the Rio Olympics 2016 and the party mood of the forthcoming Notting Hill Carnival.
We are becoming a nation of savvy shoppers. And, having largely overcome any lingering doubts over online shopping, the internet has become the de facto starting point for many consumers trying to seek out the best deals possible on the goods we want.
Offering a prize that will stay in the memories of winners for years to come, Uber and Absolut joined forces over the weekend to take a handful of surprised customers (and plus ones) to Ibiza for an A-list experience with next to no time to prepare.
Startups face a number of growing pains while finding their footing – from marketing, to working with investors, to the other various things they may overlook when first setting up their businesses. And it’s that marketing function that’s key for achieving scale.