When you start a business you must find something that you do better than anyone else, that sets you apart – or why bother?
Sales & Marketing
When it comes to marketing and advertising, causing offence can damage your reputation past the point of recovery.
Companies have long recognised that employing idols and social influencers will bring attention to any brand. Imagine what you could accomplish then with a football team the likes of Manchester City.
Five years ago, Conor McGregor, the Irish UFC champion, was fighting matches that only drew a few hundred people. Now, he flies all over the world to promote matches that draw thousands.
Real Business finds out what the priciest memorabilia of all time has been – and that Matt Damon’s The Martian suit is currently up for grabs.
Real Business asked PRs to unveil what they thought were the biggest PR disasters. We came away with a list spanning Asda, United Airlines and even the Queen.
It may seem like the emoji is all fun and games, but they serve a strong purpose for both consumers and marketers. Can you speak the language?
Growing up in the UK, iconic adverts were limited to television and print. The age of digital advertising is ever-present today, yet the images and messages conveyed in those adverts are still alive, stored as memories that make an appearance whenever prompted.
Anna Frankowska is a pro when it comes to planning a night out, as proved with her party app Nightset, but one university deemed it “too laddish” and invoked a ban – a move that worked in her favour.
Jan Cavelle has a look at modern-day marketing strategies and argues that data-driven decisions are crucial when targeting Millennials and Generation Z.
A good content strategy will allow you to partake in real-time marketing – the ability to deliver on-brand messages even when, as Oreo demonstrated at the Super Bowl, the lights go out.
When it comes to putting a new product on shelves, brands have less time than ever, but don’t panic – it’s hard, but not impossible.