What happens to a firm’s web analytics data when a potential customer decides to take a phone number from an ad and call? It’s a question answered by Carl Di Cicco, managing director of EMEA, IOVOX.
Streaming videos straight to your Facebook news feed became a reality for social media users when Facebook Live video was launched in April 2016. It became an immediate hit and a popular fixture in the modern marketers’ toolkit.
Don’t assume to know the root cause behind employee mental health problems. And even if it’s a “simple issue” like a lack of sleep, you shouldn’t expect them to “snap out of it”.
It’s amazing the impact good company culture can have on staff, Impression co-founder Tom Craig tells Real Business. They become more productive and loyal, not to mention healthier in both body and mind.
Companies have long recognised that employing idols and social influencers will bring attention to any brand. Imagine what you could accomplish then with a football team the likes of Manchester City.
When it comes to marketing opportunities, around 98 per cent of branded or business-related texts are opened by mobile users, and 90 per cent are read within three minutes of being received.
A good content strategy will allow you to partake in real-time marketing – the ability to deliver on-brand messages even when, as Oreo demonstrated at the Super Bowl, the lights go out.
Taking your company’s content marketing efforts to new heights comes with a few challenges – some of which have been revealed by author Rebecca Lieb.
Having built and ran a variety of different companies, Jan Cavelle thinks the humble salesman is worth more than the economy gives them credit for – it’s just a case of better training.
The kudos of free running has been used to promote everything from cruise ships to jeans. Whilst it might feel “cool” to be associated with an urban sport, how do you judge if hinging a campaign on a free running film is suitable for your brand, which may not be in obvious alignment?
A female has been appointed as the 13th Time Lord, sparking much debate around gender equality. We asked those in business whether the surrounding conversation had made its way into the office.
Every great company evokes something to mind. Maybe it’s a slogan, a logo, a classic advertising character, or a signature product feature. In his classic book, How Brands Grow, Byron Sharp of the Ehrenberg-Bass Institute calls them distinctive assets.