We asked those from the corporate world for their favourite examples of social media done right – and the lessons that can be gleaned from them.
We take a look at how giants Netflix, Facebook and Apple, crowned the most talked about brands among those aged 18-34, engage and retain millennials.
It’s all well and good winging it on occasion; we all do it and it can work well. Sometimes. However, if you don’t have any end goals in sight or you haven’t set out any real KPIs to target,
While Twitter’s 280-character limit trial was intended to help people “express themselves” – the result of findings from its own research – companies have already started experimenting with it.
It seems Instagram marketing services can do no wrong, as its advertiser base has doubled to reach a new milestone of two million active users.
What happens to a firm’s web analytics data when a potential customer decides to take a phone number from an ad and call? It’s a question answered by Carl Di Cicco, managing director of EMEA, IOVOX.
Streaming videos straight to your Facebook news feed became a reality for social media users when Facebook Live video was launched in April 2016. It became an immediate hit and a popular fixture in the modern marketers’ toolkit.
Don’t assume to know the root cause behind employee mental health problems. And even if it’s a “simple issue” like a lack of sleep, you shouldn’t expect them to “snap out of it”.
It’s amazing the impact good company culture can have on staff, Impression co-founder Tom Craig tells Real Business. They become more productive and loyal, not to mention healthier in both body and mind.
Companies have long recognised that employing idols and social influencers will bring attention to any brand. Imagine what you could accomplish then with a football team the likes of Manchester City.
When it comes to marketing opportunities, around 98 per cent of branded or business-related texts are opened by mobile users, and 90 per cent are read within three minutes of being received.
A good content strategy will allow you to partake in real-time marketing – the ability to deliver on-brand messages even when, as Oreo demonstrated at the Super Bowl, the lights go out.