Five years ago, Conor McGregor, the Irish UFC champion, was fighting matches that only drew a few hundred people. Now, he flies all over the world to promote matches that draw thousands.
Over the past decade, we have witnessed rapid sharing economy growth – an industry that has turned the concept of lending personal assets into a business model.
As the number of products for online purchases continues to soar, and with footfall down on Britain’s high streets, the question remains – how can firms carve a niche and drive customer loyalty?
At a time when securing financing is difficult and support from banks seems to be dwindling, crowdfunding represents a viable alternative source of capital.