The customer has never been more empowered than they are today. With so much choice and so many means of sharing good or bad experiences, businesses have to be able to handle digital marketing and capable of creating, coordinating and refining a range of experiences in the moment, across multiple touchpoints.
It’s not as if customer relationship management (CRM) solutions are anything new – many organisations have invested in it. The purpose of that investment has been anything from having a basic systems of record through to serving customers better. So what has changed?
While the sharing economy expands, how can we trust others with our belongings, services and time? Richard Laughton, CEO of easyCar Club, explores how the Internet of Things will help put people’s mind at ease and build an Internet of Trust.
Former Dragons’ Den investor James Caan discusses Global Entrepreneurship Week and the important role business mentoring in schools can play in driving entrepreneurship.
At the end of UK Crowdfunding Week, it’s a chance to reflect on why this form of funding has become so popular for entrepreneurs.
After chancellor Philip Hammond’s economic reality check last week, it looks like the UK’s entrepreneurial army will have to roll their sleeves up and accept the challenge of pulling the country out of the mire again.
Virtual reality is a hot topic right now. Sales of headsets have been steadily rising and although that trend levelled out over recent months, it looks like the introduction of PlayStation VR is set to change that.
Chancellor Philip Hammond announced a plan to pump £400m of venture capital funds into the British Business Bank to support the UK’s growing companies.
You might imagine that technology companies are at the forefront of diversity, especially considering most are full of super-intelligent people who would never dream of discriminating against someone. The reality, however is that gender diversity is a huge issue within our industry, and has been for some time.
Earlier this year Hyperoptic commissioned a survey of 3,000 Brits to get insight into how broadband is affecting the length of our working day – and whether or not it was a secret homeworking bugbear.
While stores or catwalks used to be the only language businesses spoke to reach the consumer, something else is leading the way: a mobile marketing strategy.
You could be forgiven for thinking that 2016 was the year of virtual reality (VR). However, the last three months have witnessed somewhat of a renaissance when it comes to the augmented reality space.