Real Business recently focused on those who unexpectedly made the jump to company founder. It’s perhaps unsurprising that some noted there was more to running a company than they initially thought – like the creation of a personal brand.
Royston Guest, a global authority on growing businesses and unlocking people potential, unveils five effective methods sure to boost your personal brand.
Five years ago, Conor McGregor, the Irish UFC champion, was fighting matches that only drew a few hundred people. Now, he flies all over the world to promote matches that draw thousands.
One of the biggest challenges CEOs face is building and then maintaining their personal brand. With that in mind, Safwan Hak, founder of 9Sharp, unveils some key strategies that could be used to develop and maximise your digital identity.
Getting a bit of the founder's personality into a business can help enormously with market penetration – and for these five companies brought untold riches.