Social commerce has been given a new push in the UK, with shoppable video service Smartzer taking its tech to social media.
It’s incredibly important that you don’t miss out on how to interact with Millennials (also referred to as Gen Y) – this age group is responsible for an estimated $200bn spending power alone.
Ione Butler is a trained performer, but despite a passion for acting, giving leads her heart, which is why she’s developed Uplifting Content, a Facebook community and business that share her beliefs.
When you think of the typical tech entrepreneur, I like to think I don’t fit the blueprint. Throughout my life and career, I have been unconventional, which is why I thoroughly reject the typical Silicon Valley approach to tech.
When it comes to marketing opportunities, around 98 per cent of branded or business-related texts are opened by mobile users, and 90 per cent are read within three minutes of being received.
Jan Cavelle has a look at modern-day marketing strategies and argues that data-driven decisions are crucial when targeting Millennials and Generation Z.
In two short years Junkyard Golf has gone from a booze-induced experiment to a business forecasting revenues of £12m next year – quite a ride for a company which has its origins in reusing rubbish.
The modern-day obsession with brand ambassadors make sense – they help sell products. But what happens when things don’t go according to plan?
Set up by 28 year-old Ashleigh Hinde, contact lenses business Waldo is taking on big pharmaceuticals with a customer service-focused subscription offering.
The business potential of social media continues to grow, as Mark Zuckerberg reveals there are now two billion Facebook users.
In today’s highly competitive, digitally-powered marketplace, the temptation for any business can be to “get out there” with a splurge of marketing activity to build profile and presence. But one of the most important things to do is step back and try defining your brand.
Thanks in large part to social media, our expectations of business have shifted dramatically. We now search for a more meaningful relationship and less of a sales pitch – and who best to explain how to offer both than Jungle Creations’ Jamie Bolding, whose dedicated Facebook page ranked number one in May.