Companies have long recognised that employing idols and social influencers will bring attention to any brand. Imagine what you could accomplish then with a football team the likes of Manchester City.
Real Business finds out what the priciest memorabilia of all time has been – and that Matt Damon’s The Martian suit is currently up for grabs.
On paper, the British summertime is a cause for joy – sunshine, hot weather and bright evenings. But how are UK businesses marking the season?
Real Business asked PRs to unveil what they thought were the biggest PR disasters. We came away with a list spanning Asda, United Airlines and even the Queen.
It turns out we DO need money, despite countless studies telling us it doesn’t buy happiness – it can even help when doing nothing.
We don’t all believe variety is the spice of life. Most of us stick closely to what we like and know – especially when it comes to office lunches.
It may seem like the emoji is all fun and games, but they serve a strong purpose for both consumers and marketers. Can you speak the language?
It may at first sound like an odd achievement, but being praised for your interview experience will only help your company in the long run.
Thursday 17 August will see numerous Brits get their A-level results, and entrepreneurs and researchers alike are making it known that those with poor grades have nothing to fear in terms of finding work.
Growing up in the UK, iconic adverts were limited to television and print. The age of digital advertising is ever-present today, yet the images and messages conveyed in those adverts are still alive, stored as memories that make an appearance whenever prompted.
Bosses will have seen potential in any candidates they offer a job interview, but that can quite easily be dismissed depending on the questions they receive from would-be hires.
Communication is a complex process. If you don’t get your point across in a way the other person can easily understand, then you leave your words open to their interpretation and individual translation.